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e-MkIS is a windows based
marketing and sales information system which runs on stand-alone or networked PCs.
It is designed to help sales managers and marketing departments of academic or other
specialist publishers by recording information about their customers. The information
stored can then be used to organise marketing through sales visits, mailing campaigns
and targeted inspection copies; all aimed at achieving a high level of adoption.
If information on competitive titles is held, then management information can be
produced to show the effectiveness of certain titles against the competition; an
invaluable tool to both marketing and editorial departments. While the standard
system allows reps to take inspection copy 'orders', a further module permits reps
to have access to full order entry; making the system suitable for trade publishers
as well as academic.
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What information can be held?
Customers - Institutions,
names of contacts and their interests, books currently used, courses run for ease
of targeting. Salespersons - Personal details, statistics on visits, inspection
books sent and much more Titles - ISBN, title and author of own and competing titles.
Transactions - A history of appointments, visits, follow up, sales, inspection copies
and orders (if Portable Ordering System module is present).
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How can the information
be used?
All information can be viewed
either on the screen or on hard copy report. There are many standard reports, and
a facility exists to customise or create new ones. The information can be sorted
in different sequences and filtered so that only that which satisfies certain criteria
is shown, making targeting and analysis much simpler. Advanced searching and filtering
techniques make it easy to find customers or contacts. Alpha transliteration is
available for matching words with alternative spellings. (e.g. Names starting 'Mc'
or 'Mac'). This can be customised for individual requirements. Mail merge files
can be created for export to MS-Word to print campaign/promotion or 'form' letters.
Information can be exported to MS-Excel or MS-PowerPoint for further analysis and
reporting.
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Inputs/Outputs
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Emkis offers a comprehensive import/export utility.
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Label create/modify tool allows users to design and make their own labels.
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Statistical and analytical tools and reports provide detail information on contacts
interests, purchasing patterns and possible product adoptions.
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User can specify which DB fields match the file fields meaning the file does not
need to be formatted for Emkis
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Defaults can be added to an import saving time on data entry
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Import processed by Emkis are checked for duplicates and then allow the user to
decide use tagging
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Integrate with Outlook and Blat with many special functions. Auto e-mails save time
and reduce user error.
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Inspection copy export to warehouse (Japan)
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Import books used (Italy, Hungary)
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Customise key generation for records
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Additional external utilities available for ‘one off’ functions that can be specified
by the user
Data storage/presentation/retrieval
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Fast and efficient contact management integrates multiple business level functions
(Stated below). Easy adaptable system with expansion potential.
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Establishment stores detailed information on a customer
organised by establishment and grouping individuals.
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Individual stores detailed information on a customer who
can be connected (with the same or different job) to multiple establishments.
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Departments allow establishments to be connected in an
institute/department relationship. This can also be modified using de-duplication.
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Customer Value Metrics (CVM) rates individuals and establishments
on how much custom they have provided. A custom scale can be specified to rate customers.
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Product (Title) stores information on specific products.
Products can be linked with interests enabling matching with individuals and establishments.
Stock adjustments can be made directly to the product or automatically updated from
stock related transactions.
- Mailings (Campaigns) create reusable selection criteria
that can be used to create multiple transactions. Produce labels and e-mails for
a selection.
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Campaign Response Analysis processes data collected from
campaigns to provide detailed reports.
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Transactions (Events) allow user to add transactions to
a record connected with establishment, individual, rep, mailing, stock or product.
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Additional customisable fields are available to the user
thus allowing users to select data to be stored on the same table.
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Reps (Salesperson) keeps information on reps including
statistics created from transactions with actual and target dates and transactions
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Rep code substitution utility can be used to transfer establishments
and individuals to different reps
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Rep systems allow reps to have their own system where they
only have access to establishments and individuals in their area. After updates
are made the rep system is then synchronized with the head office.
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Supplier holds contact information, transactions and interests
of suppliers
Supplier
- Contacts allows contacts to be associated with
multiple suppliers
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Publicity / Promotions (Brochures) variation on product
linked to campaigns
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Gratis order manages gratis products that are linked to
other products, specific for Poland
Books used stores details on products used by establishment/individual
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Potential adoption holds products that maybe used by an
establishment/individual in the future. These products can then be easily adopted
when needed.
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Courses contains information on an event for an establishment/individual
and can also be associated with multiple products
Grades allow specification of levels within an establishment.
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Grades can be specified in the SysRef table then two numeric values can be assigned
e.g. number of classes and number of students
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Interests provide a relationship transactions, books used,
campaigns, establishments and individuals. This relationship allows tracking of
a contact’s interests and helps with analysis for future adoption.
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Under continuous development with additional features created direct from worldwide
user requests.
System features
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Worldwide application
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SQL based
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Choose any possible date format with option to set a default century and roll-over
year
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Set default values for numerous fields
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Language edit feature
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Change name of any field/title/heading on a form
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Create your own language profiles
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Postcode recognition stops invalid postcodes being added
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Global field change is a powerful utility allowing any value to be replaced by a
user specified value.
Data cleansing
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De-duplication allows establishments and individuals to be checked for duplicates
with an intricate search.
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Tagging allows the user to identify where duplicates should merge and if a record
takes precedence
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Duplicate identified during imports also use tagging
Also see
Windows Applications Generic Features
on our products page
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